The importance of a good logo
Your Logo is a key component of your identity. It is the symbol that can provide customers with instant brand recognition for your business and the products you offer.
If you were in a store, and saw two identical products for the same price, how would you make your choice? It’s usually a pretty quick decision. One product you know, and one you’re less familiar with. Most people would choose the item they are accustomed to. It comes down to split second recognition based on a number of factors, including Logo, colours, photos, and other branding elements on the packaging.
Your logo will be the foundation of your branding efforts.
Some Key things to consider when choosing your logo:
- Developing a logo is a one-time investment that will help shape the future of your business for years to come.
- The objective of your logo is to portray the values and goals of your business.
- Clearly define the message you want your brand to convey so that your logo can clearly reflect that message. You must have a strong association between your brand and your logo.
- Make sure that your logo is not dated and can be used effectively year after year. Bear in mind it is how consumers will recognize your company.