Pictures should always come first!
“People scan and skim first and read second and they only read IF their scan turns up something worthwhile.” - David Ogilvy
In David Ogilvy’sDavid Ogilvy was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising. time-tested tradition, the order in which people notice material is:
- Picture first
- Headline second
- Copy last
This method makes the photo you are using in your ad, brochure, or website, the most important element on the page, or screen. Skimping in this area can be detrimental to your goals.
I can help you with that. From shooting new product shots to colour correcting and photo retouching existing photos, I love working with images. Have a look through the photo section of my portfolio to see some samples of my work.